Ls Airlines Flying High having its Data Storage place
March 24, 2013
Continental Airlines approach is determining and increasing the benefits its most respected and loyal buyers (frequent flyers); while tempting new, more profitable clients, nationally and globally with top-notch customer service. The company's main goal is consumers reaching their destination safely, on time and with their suitcases. Continental primary strategy can be concentrating on a group of loyal frequent flyers would you be offering more pertaining to superior customer satisfaction, contributing to, improved profitability and great customer support which could appeal to new customers worldwide, (Rainer & Turban, 2008).
To achieve the strategy, Ls went past the usual aircarrier technology just like in-line abfertigung and electric ticketing. Continental relied on its i . t department to produce automated equipment, boosting effectiveness, and sharper business intelligence (Rainer & Diademe, 2008. The info technology office solved the situation by utilizing a cutting edge details systems; the business consolidated it is old system into one built-in system, conserving about 6 million dollars annually. The modern system combines all consumer information and company info and unlike the old system is flexible and enterprising.
Other airlines haven’t implemented an identical customer service plan to continentals because of economic conditions such as the cost of an info Technology program, rising gasoline cost, content 911, and antiquated atmosphere traffic control systems. Several of the larger air carriers have gone under or have scarcely avoided this (Rainer & Turban, 2008). Instead they may have stuck with their old client services applications including suitcases fees and other outdated customer support rules leading to flyers to select no-frills flight companies with stable rules. Information technology can...
Sources: MIS Quarterly Executive Vol. 3 Not any 4/ December, 2007.
Rainer, R. T., Jr., & Turban, Elizabeth. (2008). Summary of information devices: Supporting and transforming business (2nd education. ). Hoboken, NJ: Wiley