Herbal Smokes Essay

Table of Contents

Business Summary2

Market place Situation3

Regarding Herbal Cigarettes4

The History of Herbal Cigarettes5

Some basic popular features of Herbal Cigarettes5

SWOT Analysis6

Strength: six

Weaknesses: several

Opportunities: several

Threats: six

Objectives and Issues8

Promoting Strategy9

Industry Segmentation9

Concentrate on Marketing9

Market Positioning10

Products of Organic Cigarettes11

Pricing12

Advertisement and Sales Promotion12

oNewspaper Advertisement: 12

oTelevision: 13

oBillboards, Neon Indications, Large TV Screens: 13

oCar and Vehicle Advertising: 13

oMobile team/ Portable meeting: 13

oAwareness Emails: 14

Action Programs14

Recruiting of Revenue Force14

Programs of Circulation: 15

Manufacturer: 15

Importer and Head Distributor: 18

Wholesaler: sixteen

Jobber: 18

Retailers: 18

Consumers: of sixteen

Control17

Conclusion18

Executive Brief summary

Herbal Garden Bangladesh Limited is a new company in Bangladesh with a new product, Plant based Cigarette which will be offered to absolutely free themes as substitute of Genuine Cigarette. The benefit of this product could it be will be supply the smoker real satisfaction of smoking devoid of health hazard. We all will import this Plant based Cigarette while an retailer and distributor from National Botanical Start of India and industry to the 6 divisional towns. Our greatest target is usually to capture 25% of targeted market share inside 2 years, 50 percent within 4 years and 70% within just 5 years and more.

As you may know that smoking is injurious to health and environment. So the government is actually against the firms to give advertisement in the mass media and supplying the products for the underage or perhaps young people. Although our items are reviewed and certified, by the medical personalities. They may have recommended that Herbal Cigs are good for health instead of causing virtually any health hazards.

We could not only aimed at profit yet also mindful of societal marketing. So our main aim is to generate profit providing satisfaction and value to customers. To reach our objective, we have taken lots of prepare like evaluating current market situation, SWOT research, marketing strategies, which include segmentation, targeting and positioning, advertising in different medias, programs of syndication, pricing, etc . moreover we all will have a control group to keep an eye on, evaluate and recognize the actual performance. Through these activities if they are correctly implemented, we could achieve the goals.

Market Situation

Presently there are few companies which might be producing high quality tobacco and cigarettes. Among the companies British American Cigarette Company (BATB), Akij Cigarettes, Vorosha Cigarette, etc generating the maximum level of cigarettes. There is a wide range of products or we could say that they have a wide products. For example in case there is BATB, their particular product lines consist of Benson & Hedges, 5iphon, Gold Leaf, Star, and many others are some of the brands.

When it comes to the people who smoke and, they select from the brands as they truly feel soothing specifically brands. Within the last decade or so, the company broadened and they offer a high percentage of their product sales revenue while tax to the local government. As it is also seen that the quantity of smokers in Bangladesh elevated dramatically, especially the young people and others who will be middle older, indulge into smoking practices.

Although the cigarette manufacturing companies gave the concept on their goods label and also the packets in addition to other advertising that " Cigarette smoking is injurious to health” however the number of people who smoke and kept on raising. The government currently passed an act that smoking cigarettes in public areas must be prohibited and if any person was found smoking, anybody should be fined or fees penalty. The us government became cautious about the health risk that smoking cigarettes causes.

So , to reduce the consequences of smoking there are several alternative approaches to reduce the range of smoking...



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