Mktg101 Specific Assignment Essay

Table of content

1 ) Introduction1

2 . Objective1

a few. The product particulars and features2

Product details2

Product features2

4. The prospective market2

five. The price3

6. The distribution model4

7. The promotional methods5

8. Conclusion5


Along with elevating of lifestyle, people have up and up requirement of to get environment clean. Lots of cleaning products will be invented to help householders retain house clean. A new type product is designed to reduce house cleaners' operate and generate toilet continuous sanitary. This report analyzes the market to get Harpic Utmost 43g, a toilet pan rim obstruct product. Harpic is a manufacturer of a toilet bowl cleaner. The brand is definitely launched in the uk in the twenties and now owed by Reckitt Benckiser which is specialized in the manufacture of cleaner goods. The brand is available in most area over the world include Africa, the center East, Asia, Pacific, The european countries, Latin America and East Europe. there are plenty of toilet washing products promoted under the brand, such as liquids, tablets, baby wipes, brush systems, toilet pan and cistern blocks. Harpic Max 43g is the most recent toilet bowl clean item under the name brand. The research survey will create the target market, the product specifics and features, the price, the distribution version which is the merchandise available in various other retail outlets, as well as the promotional strategies that are used to build interest in the market.


A number of key areas were identified when identifying the restrictions of this examine. The following explain the specific research objectives:

• To identify fine detail and popular features of the product

• To identify the merchandise pricing strategy

• To spot the target market and features that exists in that industry

• To spot products deal distribution unit

• To distinguish promotional methods used in marketplace

The product particulars and features


Product details

Harpic Maximum 43g can be described as toilet ITB (In the Bowl) casing block. It is the top one in Harpic edge block products. A completely item should be composed of three parts, including oblong flexible plastic-type shell, sound cleaning agent and liquid scent. There are several different perfume choices -- citrus, pinus radiata, marine and lavender. Detergent and scent contain linalool, citronellol, coumarin, hydroxycironellal, limonene, cinnamyl alcohol, geraniol, eugenol and citral.

Product features

Harpic Maximum 43g have powerful cleaning productivity and continuous fragrance in expiration online dating period. It might last up to a month long. And it has good structure and shape design that make it discreet and suits neatly underneath the rim very well. Moreover, Harpic Max 43g is a throw away cleaning great. It means that consumers simply cannot reuse their plastic shell. The inside stable cleaning agent and liquid cologne is poisonous to human beings. Users should avoid immediately contacting.

The prospective market

A target market can be described as group of people for which a firm creates and maintains a product combine that specifically fits the needs and preferences of these group. A target market variety requires industry segmentation, which is the process of pulling apart the market as an entirety and separating this into feasible, disparate models by demographics.

According to the features of the merchandise and data from merchandise price research, the target industry of Harpic Max 43g focuses on particular demographics. Income level often provide a approach to separate markets since it is a highly factor which could directly effect people's getting power and lifestyles. In comparison with other related products, Harpic Max 43g has the greatest price in toilet pan rim prevent products. And it is designed as being a disposable product. Thus, the Harpic Maximum 43g is definitely majorly targeting its market in moderate income level and above medium cash flow level homeowners. Those people normally...

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